Proud of’s are a way for Urban’s Store Environment Team to give acknowledgment to the stores that executed the most recent floorset and exceeded expectations. The merchandiser must show that they followed the floorset book, as well as showcased new ideas that can be inspirational to other stores. The photos you submit go to your district manager then are filtered and sent to your area visual development lead to which they are further filtered and the final submissions are sent to the store environment team for their final evaluation.